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How Short Attention Span Is Driving Your Users Away?

Germany
17.02.2020
By Europe Online    auf Facebook posten  Auf Twitter posten  
With the quick adoption of tablet computers, smartphones along with an expansion on Wi-Fi, 3G, and hotspot, you are living in a world that is always online. When you look around your surroundings, places like coffee shops, restaurants, supermarkets or a commuter train, you will come across individuals who constantly are using the web.
According to a website usage study, internet users from the UK have paid a visit to over 2,518 web pages through 81 domains and 53 sessions in 2011. This is by far a huge amount of content. The Erklärvideo-Spezialisten will take the opportunity and create contents, which will be great for web-based businesses. This means, their audience is not just growing in the process, but they are also reachable 24x7. This will allow you to reach your consumers with your products and services at any time.
The massive amount of content and the online world, which is available on the internet, has a major impact on a modern-day consumer attention span.

The importance of the modern-day attention span
The massive amount of content and the online world, which is available on the internet, has a major impact on a modern-day consumer attention span. However, there is much more impact on the individuals who know nothing, rather than high-speed internet access and broadband. Through a recent study, it has come to light that school students in the US who are coming through their school"s system will benefit through the wealth of information provided to them from various sources.

This will consequently diminish their desire for depth analysis and attention span. The internet consumers of today’s generation live and breathe in a world where quick fixes and instant gratification exist. Therefore, this leads to a lack of deep thinking and also loss of patience in the process. In the area of instant gratification an alternative website happens to a click away. That is why all website users must look for different methods, which will grab the attention of a consumer and keep them long enough until your message reaches them.

If you don’t do so, they will waste no more of their time and will go to the competitor"s website in a blink of an eye. The method of grabbing the attention of the consumers is not new, because many of the individuals take the help of traditional print media. Through this method, making out the key points and grabbing the attention is easily accessible and digestible. However, many website users still do not follow the correct rules that are engaged with the “always on-customers”.

Rules to follow while structuring your web pages in the world of short-attention-span
There are several rules that you need to follow in this world of short attention spans, and one of them is that to not make people wait for the information. You need to make sure that your website loads as quickly as possible. Researches have provided information that around 32% of the consumers will start abandoning websites that carry a slow loading speed. By improving the bounce rate to 30%, there will be a reduction in the page size and also improve the loading speed in the process.

If the page loading is delayed by one second, there will be 11% fewer page views, 7% of lost conversions, and 16% less custom satisfaction. You need to include key information upfront so that it will help in convincing the user to continue reading on your website, rather than existing and go to a different information source. Once you decide what you want your readers to read on your website, it will allow you to tailor the upfront according to your needs.

If you are including UPS or key facts, make sure to provide them in bullet points so that it enables them to stand out and be digestible. This is a popular method that will help in making the key information appear captivating, and visitors can easily locate them as well. Make sure to keep the content punchy and short and split any type of detailed content into the second page if needed in the process. Split your contents into easily digestible and relevant pages, when you have a huge about of information on a particular subject.

Final thoughts
The information provided in this document; it will allow you to cater to the always-on generation of today. Once you follow the rules provided above, it will help you prosper in this modern-day world with low-attention spans.

 

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