Skiurlaub- günstig mit FeWo-direkt
Hotelsuche in 
 

Growth is outside Europe

Germany
10.07.2015
By our dpa-correspondent and Europe Online    auf Facebook posten  Auf Twitter posten  
Italy's Mr Nutella: Ferrero has global ambitions
The boss of Ferrero, the Italian chocolate maker famous for the Nutella spread, said in a rare interview Friday that the company has ambitions to become a more global player and earn most of its income outside Europe.
GALLERY
Rome (dpa) - Chief executive Giovanni Ferrero spoke to the La Repubblica newspaper two weeks after his company launched a 112-million-pound (173-million-dollar) friendly takeover bid of British rival Thorntons.
The Italian producers of the worlds most renowned chocolate spread, Nutella, had announced worldwide celebrations in 2014 to mark the 50th anniversary of their product.

"We need to become bigger, seek alliances, mergers," the 50-year-old said. "Businesses are concentrating because it is the only way to have the necessary resources to grow, and growth is outside Europe, where markets expand on average by 15 per cent."

Ferrero is already the world‘s third-largest chocolate maker, and its owners are the richest family in Italy. Giovanni‘s father, Michele, who died in February, was 22nd on Forbes magazine‘s 2014 billionaires list with an estimated net worth of 26.5 billion dollars.

"We have long been a European company," Giovanni Ferrero said. "Italy accounts for 17 per cent of our turnover. Our outlook, say for the next five years, is to become a global firm with 51 per cent of its turnover coming from outside Europe."

The manager said 75 per cent of Thorntons shareholders have so far accepted Ferrero‘s buyout offer. He also indicated that there are no plans to list Ferrero on the stock market, meaning that the company will remain family-run.

Speaking as the third-generation Ferrero at the helm of the company, the manager said family-run businesses can take a more long-term view whereas listed companies are under pressure to "worry about the next quarter‘s financial result."

Last month, Nutella was at the centre of an Italy-France spat after French Environment Minister and former presidential candidate Segolene Royal urged people to boycott it because one of its key ingredients, palm oil, is often grown in deforested areas.

Ferrero replied that it was using sustainably sourced palm oil, a claim backed by environmental groups like Greenpeace. Royal later backtracked and apologized for her remarks.

"I was a bit surprised by her faux pas. I thought she was one of our loyal customers. There are many family pictures showing [Royal] with a Nutella jar on the table," Giovanni Ferrero said, adding that France was the number one market for his company.

Other famous Ferrero products include Kinder Surprise chocolate eggs, Tic Tac mints and Ferrero Rocher pralines.

 

Kommentare zu diesem Artikel
 
Neuer Kommentar
Name *
Email * (wird nicht öffentlich angezeigt)
Kommentar
* Pflichtangaben
 
Diesen Artikel empfehlen

Absender Empfänger Nachricht (optional)
Name
E-Mail

Name
E-Mail
   
 
 
Tipps der Redaktion aus dem Nachrichtenportal
 
NACHRICHTEN
There comes a time in everyones life when they have to address the age-old question: What do you want to be when you grow up? There comes a time in everyone’s life when they have to address the age-old question: “What do you want to be
Hosts Brazil escaped Chile 3-2 on a penalty shoot-out to reach the World Cup quarter-finals Saturday, thanks to two saves from Julio Cesar, the goalpost and successful spot kicks from David Luiz, Marcelo and Neymar. Belo Horinzonte, Brazil (dpa) -
Einer der ltesten Nationalparks Europas soll frei von neuen Staudmmen bleiben. 97.804 Menschen unterzeichneten ein Protestschreiben gegen den geplanten Bau zweier groer Wasserkraftwerke im Mavrovo Nationalpark in Mazedonien, das heute dem
Greece's parliament on Tuesday said it will move ahead with a renewed demand to pursue World War II reparations from Germany. Speaking in parliament, leftist Prime Minister Alexis Tsipras said it was a moral obligation for Greece to seek war
A new sleek skyscraper complex on the bank of the Main River that runs through Frankfurt will be the new headquarters of the European Central Bank (ECB). Frankfurt (dpa) - The new headquarters, constructed at the site of an old wholesale fruit and
Greek Prime Minister Alexis Tsipras is scheduled to hold talks with Russian President Vladimir Putin in Moscow on Wednesday in an effort to boost economic cooperation, investment and trade relations between the two countries. Athens (dpa) - Ahead
 
Tipps der Redaktion aus dem Reiseportal
 
REISEPORTAL
It is not a bad thing for us, that the route known as the Goldene Strae or the Golden Road as we will get to know it- has escaped the attention of so many. It has been spared being overrun by hordes of tourists and as you will discover the
It is not a bad thing for us, that the route known as the Goldene Strae or the Golden Road as we will get to know it- has escaped the attention of so many. It has been spared being overrun by hordes of tourists and as you will discover the
It is not a bad thing for us, that the route known as the Goldene Strae or the Golden Road as we will get to know it- has escaped the attention of so many. It has been spared being overrun by hordes of tourists and as you will discover the
It is not a bad thing for us, that the route known as the Goldene Strae or the Golden Road as we will get to know it- has escaped the attention of so many. It has been spared being overrun by hordes of tourists and as you will discover the
It is not a bad thing for us, that the route known as the Goldene Strae or the Golden Road as we will get to know it- has escaped the attention of so many. It has been spared being overrun by hordes of tourists and as you will discover the
The title The Golden Road is so much more than a name. A single route, marked on the map in gold was originally sponsored and planned by Charles IV, who bought up swathes of land in the region known as New Bohemia. The route leads through Hahnbach,
Wetter

Berlin


(09.12.2022 04:31)

-5 / -2 °C


10.12.2022
-5 / 0 °C
11.12.2022
-6 / -2 °C
powered by wetter.com
Stock News

© europe online publishing house GmbH, Weiden, Germany, info@europeonline-magazine.eu | Impressum