Skiurlaub- günstig mit FeWo-direkt
Hotelsuche in 

German trains and a gay love

By our dpa-correspondent and Europe Online    auf Facebook posten  Auf Twitter posten  
Deutsche Bahn advertisement with gay couple launches on Facebook
German state-owned train operator Deutsche Bahn debuted an advertisement Friday morning featuring a gay couple, setting off a wave of reactions on social media.
Berlin (dpa) - The advertisement, a nearly two-minute-long clip, juxtaposes scenes of two men, one fan cheering in the stands and one football player on the field. At the end of the clip they meet at the train station and walk off holding hands.


The clip was meant to commemorate 25 years of ICE high-speed trains in Germany, but reactions on social media - which were mostly positive - focused on the gay couple.

The post on Facebook had 680,000 views and 3,700 likes, including a like from Germany‘s Federal Foreign Minister Frank-Walter Steinmeier, early Friday morning. On YouTube the video, which went live Wednesday, was at 445,000 views.

BBDO, the advertising agency that developed video concept, chose a gay couple because they wanted to show that ICE trains are more than a means of transportation, according to Franzis Heusel, managing and consulting director at the agency.

"Every day trains bring all kinds of people together."

The ICE anniversary coincides with the start of the European 2016 football tournament, so it was clear they should use football in the advertisement, he explained.

To date, there has been no openly gay player on the German national football team. Thomas Hitzlsperger, a midfielder who played on the German national team in 2006, came out as gay after his retirement in 2013.

For an advertisement to be successful on social media, "you have to get people to think, laugh or cry," said Stefan Styanov, chairman of a focus group on social media at the Digital Industry Association in Germany.

"Homosexuality is still a controversial issues that draws attention," he said. Plus, an emotional story is being told.

Markus Ulrich, spokesman for the German Lesbian and Gay Association, saw the clip as a step in the right direction. It was only a matter of time before a gay couple would be shown interacting in a normal everyday situation, he said.

"The only downside is that the couple didn‘t kiss at the end," the association‘s spokesman said. "You can see where the line is."

The song by Simon Glöde
Everybody who likes the song is kindly invited to visit the singer"s fanpage on facebook: Sven Glöde


Kommentare zu diesem Artikel
Neuer Kommentar
Name *
Email * (wird nicht öffentlich angezeigt)
* Pflichtangaben
Diesen Artikel empfehlen

Absender Empfänger Nachricht (optional)

Tipps der Redaktion aus dem Nachrichtenportal
The European Union has removed eight countries - including Panama, the United Arab Emirates and South Korea - from its 17-country blacklist of international tax havens, just seven weeks after the list was compiled. Brussels (dpa) - The eight
French President Emmanuel Macron said Wednesday his government planned to bring forward a law to help limit the impact of fake news on future election campaigns. Paris (dpa) - Macron told journalists gathered for a New Year‘s message in the
Democratic lawmakers are to question US Attorney General Jeff Sessions on Tuesday about his past statements on communication between President Donald Trump's electoral campaign and Russia. Washington (dpa) - Sessions is to appear at a routine
Spanish Prime Minister Mariano Rajoy and Catalan President Carles Puigdemont were holding separate meetings Monday as the crisis triggered by an unauthorized Catalan independence referendum marred by violence unfolded. Barcelona (dpa) - Rajoy started
US President Donald Trump and Russian President Vladimir Putin had a second, undisclosed meeting during the G20 summit in Hamburg, news reports said Tuesday. Washington (dpa) - The second meeting lasted about one hour and took place after the more
Six Balkan nations - not necessarily with a strong track record of collaborating - will come together for a summit on Wednesday to exchange ideas about how to cooperate and build ties in their region, according to the European Union. Belgrade (dpa) -
Tipps der Redaktion aus dem Reiseportal
Pyeongchang, South Korea (dpa) - Norway‘s Marit Bjoergen wins the 30-kilometres cross country ski race to become the best decorated Winter Olympian of a all time with eight gold, four silver and three bronze.
Pyeongchang, South Korea (dpa) - China highlighted that construction for the Beijing 2022 Winter Olympics is in full swing while trying to defuse questions on the sensitive issue of artificial snow-making at the ski venues.Organizing committee BOCOG
Berlin (dpa) - Figure skating events at the Pyeongchang Olympics, with day and time (in GMT), 2014 champions and athletes to watch.Monday, February 12, 0100: team event (Russia) Thursday, February 15, 0130: pairs (Tatiana Volosozhar/Maxim Trankov,
Seoul (dpa) - An overview of venues to be used to the Pyeongchang Winter Olympic Games in 2018.Pyeongchang Mountain ClusterLocated around 180 kilometres east of Seoul in the Gangwon province. Here there is the 35,000-capacity Olympic stadium for the
Frankfurt (dpa) - Germany will be unable to host an Olympic Games inside the next decade but the subject will not remain closed, a leading official has said."The overall topic of a potential bid has rather a mid- or long-term character," German
Pyeongchang, South Korea (dpa) - The International Olympic Committee advanced plans on Thursday to set up an independent anti-doping testing system following the drugs scandal in Russian sports.The World Anti-Doping Agency (WADA) is also set to


(15.09.2019 14:47)

-4 / -1 °C

-4 / -1 °C
-5 / -2 °C
powered by
Stock News

Agenda - The Week Ahea ...
Agenda - The Week Ahea ...

Afghan Farah Governor ...
Ministry Warns Cinema ...

Puigdemont won't seek ...
Turkish tensions with ...

URGENT: Norway's Bjoe ...
China highlights Beiji ...

© europe online publishing house GmbH, Weiden, Germany, | Impressum